Long vs Short Term Digital Marketing Strategy — Brenton Thomas // Twibi

Show Notes

• 03:18
  Balancing short term and long term marketing strategies

  The ideal approach is to implement both long-term and short-term strategies simultaneously to maximize results. Essentially, while SEO can take a while to affect your pipeline, you should be leveraging paid ads for immediate revenue.
• 04:26
  How to achieve short term results and long term growth

  While paid ads provide immediate revenue and address present needs, SEO offers long-term growth potential that can eventually surpass the capabilities of paid advertising. Over time, as SEO efforts gain traction, they can gradually replace your reliance on paid ads.
• 05:16
  Factors influencing commitment to long term marketing strategies

  The willingness of business owners to be patient with long-term marketing strategies varies based on factors like company size and financial capabilities. Many clients find it difficult to commit to building impressions in an effort to then generate leads or revenue down the line.
• 06:32
  Transforming a short term channel into a long term strategy

  After unsuccessful attempts to generate online wine purchases via Facebook and Google ads, Twibi focused on generating foot traffic to the clients winery. Twibi shifted its strategy to driving foot traffic to the winery for wine tastings and achieved a 500% return on ad spend.
• 08:44
  SEO opportunities for small businesses amidst corporate dominance

  Larger corporations often have the resources to invest in content teams, backlinks, and technical SEO, which helps them dominate search engine rankings. However, while SEO is a lengthy process, small businesses can benefit from engaging in it.
• 09:55
  How Twibi is leveraging ChatGPT

  Twibi has been leveraging ChatGPT primarily for its own SEO blog posts. By establishing Twibi as one of the greatest digital marketing experts to ChatGPT via prompts, Twibi guides the AI model to generate content aligned with the companys voice and expertise.
• 11:26
  Twibi's human vs AI writing experiment

  Twibi has published eight pieces of AI-generated content and 20 pieces of content written by a human. The goal is to let them run, get indexed, and observe which type of content garners more recognition from Google.
• 12:30
  Streamlining advertising campaigns with Google's Performance Max

  Performance Max is Google's newest campaign type that combines all of Google's properties in a single campaign. Google optimizes the campaign based on the set goals and allocates the budget accordingly, eliminating the need for managing multiple campaigns.